In 2010, American Express founded Small Business Saturday to help
businesses with their most pressing need — getting more customers. The
day encourages people to shop at small businesses on the Saturday after
Thanksgiving. The single day has grown into a powerful movement, and
more people are taking part than ever before. This year, the big day is
Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide.
Last year, over one hundred million people* came together to Shop Small® in their communities
on Small Business Saturday®. *Based on 2011 Small Business Saturday Consumer Survey by Echo Research, and commissioned by American Express
Whether you're a small business owner or a customer,
we want to encourage your friends to Shop Small
or help rally an entire town;
everyone can help spread the word about Small Business Saturday.
The more people and the more businesses that get involved,
the bigger and more beneficial the day will be.
Show and share your support for small business by letting everyone know that
Small Business Saturday will be here November 26, 2016.